Melani Sanders: The Voice of Liberation Through Perimenopause
- Joy
- Aug 10
- 2 min read
Updated: Sep 22
Melani Sanders, the unapologetic voice behind the viral We Do Not Care Club, is being honored as the 2025 Impact Award Honoree at JoyTutor’s Celebrations of Courage Awards. Known for her candid, hilarious, and deeply validating take on perimenopause and menopause, Melani has built a global community of women who feel seen, supported, and free to embrace this stage of life without shame.
Featured in The New York Times for sparking an online sisterhood around midlife empowerment, Melani uses humor, honesty, and vulnerability to dismantle stigma and create safe spaces for conversation.
Her influence has reached millions, turning a personal journey into a powerful social movement—one that aligns perfectly with the spirit of JoyTutor’s mission to celebrate courage, connection, and transformation.
From Isolation to Viral Empowerment
In June 2025, The New York Times profiled Melani’s movement, highlighting how the We Do Not Care Club gives women permission to release societal pressures—whether it’s worrying about bras, perfect hair, or attending every family function. What began as a car-recorded video about “Miss Peri” (perimenopause) quickly exploded into a worldwide conversation, with thousands of women chiming in on what they’ve decided they “do not care” about anymore.
A Global Community with a Local Heart
Melani’s raw and relatable delivery—reading lists with multiple pairs of reading glasses around her neck—has turned everyday realities like chin hairs, laundry piles, and sleepless nights into sources of connection and laughter. The We Do Not Care Club is now a safe haven for perimenopausal and menopausal women to share, vent, and celebrate life’s unfiltered truths.
Celebrity Endorsements & Cultural Impact
The movement’s reach expanded when actress and activist Ashley Judd publicly joined the club, sharing her own “don’t care” list. International journalists, podcasters, and advocates have praised Melani for breaking down the silence around midlife transitions—encouraging women to seek medical care, set boundaries, and stop apologizing for existing as they are.
Why We Honor Melani Sanders with the Impact Award
Melani Sanders has shifted the cultural conversation on perimenopause and menopause from one of silence to one of celebration. She embodies the Impact Award by:
Creating an online movement that connects millions of women worldwide.
Using humor to dismantle stigma and normalize midlife transitions.
Empowering women to prioritize self-care, boundaries, and mental health.
Inspiring honesty, community, and joy in a space that once felt isolating.
Join Us in Celebrating Melani’s Impact
We will celebrate Melani Sanders and her remarkable contribution to women’s empowerment at the JoyTutor Celebrations of Courage Awards. Her journey is proof that telling your truth—no matter how personal—can change lives across the globe.
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